LOS ANGELES – Most of us have a career or a job but one thing we all have is a personal life at the end of our shifts. We all go home to someone it could be our children, parents, pets, wife, husband or who ever it is. We’re all humans. The message I’m trying to get across is that our personal lives play a big part on how we perform in our work place. I think we can all probably agree that your actions lead to your results. If you want different results, you need to change your actions. If actions lead to your results, what leads to your actions?
The ‘Big Why’ Question
Your big why is or will be, the most important reason for your success. If you plan to have success, the question that you need to answer for yourself is why do you need the success? What is the reason you get up and get at it each day? What motivates you to accomplish your goals? You need to be very clear on this and focus on it.
My ‘big why’ has changed a little over the years, but the one that got me going was to help my dad. I lost my mom to cancer when I was really young and my dad raised me, my brother and sister by himself. I have zero complaints about my childhood because he was such a great parent. I owe a lot to him. Being a single parent and one income family, it was difficult for him to even think about his retirement. He was unable to successfully plan for his retirement and is still working today. I want to help him enjoy the latter years of his life and help him, if he would ever allow it, with his retirement.
Is it Fear?
I am reading the series Harry Potter right now and I think that is where I heard this quote. “Courage isn’t not having fear but is acting in spite of fear.” Everyone has fear of the unknown, and taking chances certainly has some unknown results. Fear is the number one career killer, and what separates successful people from average people are acting ANYWAY. This comes back to your big why. Is your big why strong enough to force you to act in spite of your fears? If not, get a new big why, so that fear does not murder your potential.
The Law of Attraction
I am a big, big believer in this. It started with the movie The Secret and has exploded from there. I have studied this and truly believe in its power. If you have no idea what I am talking about, you should start by reading or watching The Secret.
The idea here is that if you can make your mind truly believe something, it will happen. Good ways to use this resource is by affirmations. There are entire books written about how to use affirmations, but you want to put a goal in your mind, like it is already yours, by repeating it to yourself over and over and over…. Vision boards are another great way to use the law of attraction. I have vision boards in my house that I look at frequently. These boards are loaded with things that I want. Your goals need to be realistic to you or you will not have much luck convincing yourself that it is yours; so start small and work your way up.
Is This an Investment or a Expensive Expense?
Many people think subconsciously that money they invest in their business (like marketing) or money they spend on themselves (like education) is an expense. What I want you to believe is that these are actually investments. The reason for the distinction is that, investments pay you back with interest and expenses are gone forever. So many small companies end up failing because when things get tight, they cut their marketing budget.
Marketing vs. Marketing Budget
If things get tight, they might want to increase their marketing or become more efficient, because that is what brings in the business. Never cut the marketing budget, unless you need to slow growth. Cutting that budget can be fatal. As far as investing in yourself, I believe you should continue to educate yourself constantly, but especially when you are not consistently reaching your goals.
You should probably consider investing at least 10% of your personal income back into your own education until you are consistently reaching your desired results. With that being said, I am very proud to say that my company offers lots of solid educational opportunities free of charge. Now there really are no excuses.
Should You ‘Fake it Until You Make it?’
When you are trying to start something new or expand on what you are doing, there is a time in the beginning where you really don’t know what you are doing. It is during this time that you are vulnerable, which of course brings fear and can potentially stop your actions. If you fake it and pretend you know exactly what you are doing, you will quickly learn what to do and how to act. That, and your confidence, will attract the people that you need to help you accomplish what you are seeking.
I am not saying to lie to anyone, but you can easily lean on others experiences and act with confidence to get the job done. By not faking it, you will have a lot of hesitance and will attract more objections and more things that will hold you back.